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I am sure someone would be thinking right about now, that this topic appears unusual, but in the true sense of things, it really isn’t. Please don’t stop reading now, as you are about to understand the reason why this question is being put to you.
Going by the literal definitions of the two key word in the title, i.e. “Station” and “Destination”, a station in this context does not necessarily mean a bus, train station, as its literal interpretation might imply, it simply connotes a place where people make a stop over when in transition to a desired destination. Therefore, if your organization is considered to be a station, it means that it your employees are just using your organization as a crutch, a temporary support,… imagine a situation where an employee says about his employer “Half a loaf is better than non” or in an extreme situation “This is where I have found myself for now, and there is very little I can do about if for now, however, I am on the lookout for that opportunity of a life time”. An employment station is an organization where people just hang around while waiting for the next ride out in the direction of their desired employment destination. When an organization positions itself as an employment station, it denies itself of the opportunity to be categorized as a Destination. In other words, the facilities are not such that make people want to stay and relax, rather they just endure for a while and then jump at the next available opportunity to escape the place that denies them of the opportunity to willingly and joyfully release there creativity. An employment station is comfortable enough for waiting, but not comfortable enough for staying.
A destination in tourism parlance could mean a desirable location where people go to relax or have fun, a place where known to accommodate people for business and pleasure purposes as the case maybe. Therefore if we look at this definition in the light of the topic,
When you ask someone what their destination is, it is expected that they should know. Right? And when a person knows his destination, it is implied that such an individual has focus, and purposeful. Therefore when an organization is an Employment destination, it means that it is a choice and highly desirable place of employment for a select class of individuals called “Talents”, these people have specific skills that are in high demand, and they are willing to deploy such skills for specific organization(s) that posses specific characteristics in return for certain expectations to be met. Or simply put, your organization is the organization that everybody dreams of, or wants to work for at some point in their lives or in the process of building a career. It must be noted that this is not just because of monetary reasons alone, but for several other reasons that far outweighs financial remunerations. Any organization that has developed the ability to attract, retain and engage talents is indeed an employment destination.
Now with all the above descriptions, there are some interesting questions I thing you should ask yourself if you are an employee:
- Am I a Talent?
- Am I waiting or Staying?
And if you are an employer:
- How strong is my employer brand?
- Are my employees waiting or staying?
